Here's what got us into this: we kept finding these incredible event planners genuinely luxury work, the kind of projects most brands would kill to show off and they were nowhere. No funnel. No landing page to warm anyone up. No lead qualification. Just a nice Instagram grid and a business running entirely on "My friend told me about you."
And referrals are great. We're not against them. But it's petrol in a car. The day it runs dry, you're stuck in the middle of the road waiting for someone to push you to the mechanic. Word of mouth can dry up at any moment: it's not predictable, and it's not something you can build a business on and sleep well.
We started in 2023 across all sorts of industries: sports retail, interiors, architecture, procurement, industrial. Then we found the events space and stopped looking. Because here's what we believe: this is a visual game. And played right, it turns every card in your favour and keeps you top of mind in an industry where being remembered is everything.
So now we do one thing. We build luxury event planners a proper presence online, so the business can actually attract clients on its own, instead of waiting for the next referral to roll in.